Tanvi Wadhe's profile

MTR Minute Meals Campaign

Tanvi Wadhe
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This is an Academic Project.
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
The campaign for MTR Minute Meals revolves around addressing the common struggle of finding excuses to avoid cooking amidst busy schedules. By highlighting the convenience and ease of preparing MTR Minute Meals, the campaign aims to resonate with individuals who face time constraints and cooking hassles. Through this campaign, MTR aims to position its products as the go-to solution for those seeking quick and convenient meal options without compromising on taste or quality.

Client: MTR Minute Meals

Target Audience: Urban and semi-urban residents

About Product: MTR Minute Meals offers convenient and delicious ready-to-eat meals, saving time and effort in cooking while providing a satisfying dining experience.

Idea: The MTR Minute Meals campaign smartly taps into the daily struggle of cooking reluctance. With the tagline "Quick bahana, Quick khana," it encourages turning the time spent on making an excuse into an opportunity to savor a hassle-free and delicious meal with MTR Minute Meals.
Magazine Ads:
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Poster Ads
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Press Ads
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Hoardings
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Innovative Ads: TV Inserts

The TV inserts are strategically aligned with the content on the ongoing screen, seamlessly integrating with matches, award ceremonies, etc. By synchronizing with these events, the MTR Minute Meals campaign is presented at the most relevant and engaging moments
Social Media Ads:
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Blog:
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Magazine Article:
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Instruction Guide:
Advertising typography Communication Design information design campaign ad campaign typographic MTR Expressive Typography minute meals
Thank you!
MTR Minute Meals Campaign
Published:
Tanvi Wadhe's profile

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Tanvi Wadhe's profile
Mumbai, India

MTR Minute Meals Campaign

Published:

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